SUNMEI GROUP-Enable everyone to live in quality hotels in any town

Enable everyone to
live in quality hotels
in any town

Sunmei Hotels Group

A hotel management group and an innovative technology platform for travel & accommodation

NO.1

Brand Influence of Hotel Groups in China's Lower-tier Market
No.5

Hotel Groups
in China
No.14

Hotel Groups
Worldwide

Sources:
Analysis Report on Brand Influence of Hotel Groups in China's Lower-tier Market, www.gsdata.cn, August 2021
List of TOP 50 China Hotel Groups in 2020 issued by China Hospitality Association, July 2020
"HOTELS 225" for 2021 issued by HOTELS (a US-based magazine), July 2022

More details

SUNMEI Achievements

4,478

hotels (opened)
214,425

rooms (opened)
325

(Number of cities covered)
1,846

(Number of counties covered)
43,000

Career development opportunities
130 million

Number of members
60.19%

Contribution rate of guests to the stores
5

Number of countries covered

Data source:
As of Mar 31st 2024, there were 4,478 hotels and 214,425 rooms opened
As of Mar 31st 2024, the number of members reached 130 million, and the central channel and membership loyalty program together contributed over 60.19% of the customer base to the hotels

Brands

LiuXiang Hotel

China's elegant luxury lifestyle hotel
Lanou International

Benchmark selected service high-end hotel
Yunbo Hotel

Brand new China-chic hotel brand
OLANY Hotel

Modern light luxury mid-end brand hotel
Lanou Select Hotel

Mid-end boutique hotel
Re:free Hotel

Focus on the renewal of medium and high-end stock hotels
Prio Hotel

A smart business IP hotel
YaYue Hotel
JUN Select Hotel

An economic hotel with multiplex styles
JUN Hotel

An economic hotel with multiplex styles
AA chain hotel

Internet chain hotel brand
ChengKe Hotel

Super economical chain hotel
Thank Hotel

Leading hotel chains in the sinking market
THANK Hotel Plus

THANK Hotel (Boutique Version)
UPINN Hotel

A small and medium-sized business hotel
Feronia Hotel

A homestay style boutique hotel
Lanli Hotel

A small designer hotel
MIDI Hotel

An urban business hotel with personalized cultural insights
Lanou Hotel

A medium and high-end art business hotel in emerging cities
M Hotel

A luxury boutique hotel mainly designed by well-known space masters
XiNuo Hotel
Thank YouYang
LeiShen
Lippo
IVY Hotel
YaGao Hotel

Strategic Cooperation

Domestic Top Resources & Multidimensional Cooperation of Products

XIAO GUAN TEA

Reached a strategic cooperation with XIAO GUAN TEA for exclusive channel supply in May 2020.

Costa Coffee

Entered into a strategic space partnership with Costa Coffee in July 2020.

Tencent Music

Entered into a strategic product partnership with Tencent Music in November 2020.

iQIYI

Entered a comprehensive membership cooperation with iQIYI in December 2020.

McDonald's

Reached a comprehensive strategic partnership with McDonald's in Greater China in January 2021.

Tencent E-sports

Reached a strategic product cooperation with Tencent E-sports in March 2021.

Lefit

Entered into a global strategic partnership with Lefit in March 2021.

Bilibili

Developed a comprehensive strategic cooperation with Bilibili in April 2021.

SWAROVSKI

Started comprehensive cooperation with SWAROVSKI in May 2021.

Shenzhen Transsion Holdings Limited

Set up a joint venture with Transsion Holdings to jointly develop the African hotel market in 2019.

Contact Us

Booking applet
XinLiMei WeChat
Official Account
Media cooperation
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Hotline for booking
4006-456-999
Hotline for franchise
0532-86899922
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